successful Realtors® continue to develop throughout their careers. Initially, a listing’s photos may be
more important than the text when it comes to grabbing buyers’ attention—but after that, the words
matter a lot! Especially when they’re sticky!
When it works—when one Boise listing stands out from its comparable rivals—it’s often because it
creates memorability. It sticks in listing-surfers’ memories. Almost always, serious prospects will revisit
the Boise listings again and again throughout their house-hunting process. You want them to remember
yours (“Oh, this is that house—remember, that’s the one we talked about...”).
Of the many ways that phrasing works to create a memorable listing, the most direct is via
adjectives that set a home’s features off from its neighbors. So—
- a soaking tub is more relaxing and luxurious than a ‘bathtub’
- central air is somehow chillier than ‘air-conditioning’
- an open kitchen is more spacious than a ‘kitchen’-or even a ‘chef’s kitchen’
- a wood-burning fireplace is definitely warmer and cozier than a ‘brick fireplace’ (even if the one in question is made of brick)
property. The other Boise listings may depict nice houses, but those can easily blend into an
undifferentiated mass after even a few minutes of scanning the listings. When it is authentic, a powerful
memorability creator is describing the effect a property has on visitors. A pocket garden that evokes
serenity—or a sweeping vista that takes your breath away—can strike a sensory chord that sticks.
Between ‘things’ and ‘experiences,’ experiences are, hands-down, more memorable.
Creating memorable listings is a crucial part of what Boise sellers should expect from the Boise
Realtor® they select. I hope you will allow me to provide that service when it’s time to sell your own
home!
