May 06, 2020 at 2:00pm | Blair Schwisow
At first blush, the idea of listing your Boise house during today’s emergency conditions would seem
impractical—but it turns out to be entirely doable. There are even some plusses.

Some sellers apparently agreed. Last week’s Forbes magazine offered an interesting view from one
area where home sales rose significantly in March. A local agent there realized a human dimension that
seemed to be affecting clients during this period. As people spent more time at home than ever, they were
also appreciating how important having the right home base really was. As the agent observed, “I can’t
think of a time when people around the world have depended on their homes more completely than they
do right now.”

One usual concern that might disappear has to do with the “Days on Market” number. The DOM
listing figure is commonly regarded as a negative. Even if current conditions result in fewer prospects
appearing, the resulting greater DOM would usually signify a property that’s less appealing. In normal
times, it’s easy for buyers to imagine that the seller might be growing impatient (and perhaps willing to
settle for a low-ball offer).

In the current situation, though, the negative power of DOM is likely to lose its punch. If July’s
buyers see a “90 Days on Market” attached to an otherwise appealing listing, they’re unlikely to assume a
problem with the property. The overriding problem was certainly COVID-19! For Boise homes that were
listed during the pandemic, the DOM number might as well have an * by it

There is also a high likelihood that potential buyers with extra time on their hands will be spending
more time browsing through the Boise listings. As people prepare for the resumption of business as
summer approaches, having your property’s virtual tour online during this period is the best way to
capture their interest—for immediate follow-up, or for later, when restrictions ease.

Call me for details on we are creating listings that capitalize on today’s unique market!



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